THE STORY
Built on Passion, Driven by Purpose
We’re a down-to-earth crew with backgrounds in engineering, classic car restoration, and a shared obsession with the outdoors. Our goal is simple: make the gear we wish existed. From rooftop tents to recovery kits, everything we create is born from real-life use, refined through hands-on testing, and designed to make your adventures more comfortable, more reliable, and more enjoyable.
We care about our customers—because we are our customers. Whether you’re heading out on your first overnight trip or you’ve been off-grid for years, you’re part of our community.
Crafted by Kiwis, for Kiwis
A small but mighty family operation, with a deep respect for quality, community, and the great outdoors. With a background in engineering and a hands-on approach to every detail, our gear is built with intention—tested by real people, in real conditions, and made to last.
We don’t do hype or shortcuts. Every product starts with a problem to solve or a feature to improve—whether it’s creating better airflow in your tent, faster pack-down times, or ensuring your gear can stand up to all four seasons of New Zealand’s rugged climate. It’s all developed with one purpose: to make life easier and more comfortable for Kiwi families who love exploring as much as we do.
And while our name is on the gear, it’s the community that brings it to life. From seasoned overlanders to first-time campers, we’re proud to support a growing crew of adventurers who value gear that performs—and people who genuinely care. We listen, we learn, and we design with you in mind.
We Care About You
Personalised service, genuine support, and a real connection.
We’re Innovative
Designed here in New Zealand, for the conditions we know best.
Tested Tough
Every product goes through our hands, our tests, and our high standards.
Community Driven
We create space for learning, connection, and shared adventure.